Fashion funds the cure – a day of pampering

Written by sam on March 7th, 2010


Sunday, March 7, 2010 was a day of pampering for eleven brave girls who are either fighting or surviving cancer and for their equally brave mothers. One look at their faces and you can feel the depth of character they’ve found to embrace their battle. At 12:30 PM these ladies arrived at the front entrance to Saks Fifth Avenue at Phipps Plaza in Atlanta and stepped out of the Mercedes Benz that chauffeured them to the event. Each mother/daughter pair was escorted inside by their driver. Excitement was in the air as each of these ladies knew what to expect but not sure how it would all unfold. This event is a preliminary to the big fund raising event “Fashion Funds the Cure” hosted at Saks Fifth Avenue on Tuesday, March 30 at 6:00 PM.

These cancer fighting girls will join a troop of professional models showing the best of Saks’ 2010 fashion collections. The girls are living tributes to wonder of modern medicine and the power of determination.

The Rally Foundation for Childhood Cancer Research is hosting Fashion Funds the Cure to benefit the Aflac Cancer Center & Blood Disorders Service of Children’s Healthcare of Atlanta. Mercedes Benz and Saks Fifth Avenue are sponsoring the event. Atlanta Falcons linebacker, Curtis Lofton will chair the event while local celebrities, Jeff Dauhler and his wife Jessica, serve as emcees for the evening.

Tickets for the event are still available at the Rally Foundation website: rallyfoundation.org. Patron tickets are also available which allow guests to attend a VIP cocktail reception with Curtis Lofton and other local celebrities.

Day of Pampering - Hair, Nails, Makeup

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It’s a lot of work to get prettied up for a fashion show but it is also good fun shared by mother and daughter! After a quick snack and light socializing, the girls split up and go in a variety of directions. Some to the hair stylist, others to the make up artist, and the remainder to manicure. Hair, nails, and makeup are key essentials for a girl’s beauty treatments.


Off to the dressing room! Wardrobe selection is always fun! The girls get to preview all the lovely clothes and select the outfit they will model on the runway. The dressing room is a little crowded but there are plenty of clothes for everyone. The ladies from Saks Fifth Avenue have organized a wardrobe of several outfits for each girl to try on and make her selection. Even the youngest girls love to try on new clothes. They all know what they like. It’s a tough decision but that final look in the mirror, when they see just how beautiful they are the decision is final.


Once that perfect outfit is selected it’s time to practice walking the runway. There will be lots of people watching and the girls want to put on a great show! With a little coaching these girls will be strutting just like the supermodels in New York, London, Paris and Milan.

Day of Pampering - Portraits

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The day was full of activities and lots of work to plan this fashion show. One thing for sure, everyone had big smiles on their faces!

These images are just a preview of what is to be on March 30, 2010 when Fashion Funds the Cure debuts at Saks Fifth Avenue in Phipps Plaza. Mark your calendar and get your tickets. This is expected to be a sell-out event.

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